What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the "m's" in M&Ms stand for? Who was the Barbie doll named after? Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions - and many more - can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap'n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was "advanced technology." They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.The book is divided into fifteen chapters, each covering a brand category: Television Cereal Soft Drinks Snack Foods, Convenience Foods Toys, Games and Comic Books Health, Beauty and Cigarettes Automobiles Fast Food Rock 'n' Roll Revolution Environment Technology Movies The Ultimate Boomer Brand Winner & Loser An Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood. Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!