What more satisfying work can there be for a coach than to work with clients on their careers when the world of work has changed so profoundly? Jobs for life have disappeared, being made redundant is common, the ‘gig economy’ is here to stay, young people often have to start in unpaid roles. Career coaching offers clients immediate value in navigating their way through all of this. The principles of career coaching are much the same whether you are a professional executive coach or a volunteer working for a charity whose aim is to get people back into work. But how do you do it most effectively? This book explores step by step how to run a complete career coaching programme: assessing the present, looking at motivation, skills and ‘personal brand’, writing the most powerful CV/résumé, getting through a job interview or assessment centre successfully, negotiating terms for a new job.