The Motorcycle Club Public Relations Officer is the Guardian of the MC's Reputation and the Manager of its Publics! Learn professional, corporate level, Public Relations techniques used to manage the public image of your beloved motorcycle club nation and protect its reputation. Learn how to construct communication strategies, write event PR plans, arrange press conferences, write press releases, media advisories, media alerts, pitch letters, assemble media kits, execute damage control maneuvers and handle crisis management. Many have called the MC PROs invalid, mythical or "The Great Pumpkin." The MC PRO's Bible will show you how to make the PRO REAL!