This easy-to-use resource is packed with tips, tricks and useful strategies for local political and issue-specific campaigns. Running For Office as an Online Candidate provides a blueprint for using the web to help you win your election. Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. Today, it’s not a matter of whether you put your campaign online – it’s a matter of HOW you do it.