New York Times bestselling author and educator Ron Clark challenges parents, teachers, and communities everywhere embrace a difference in the classroom and uplift, educate, and empower our children.Read this book to find out why so many across the country have embraced these powerful rules. - Set the electric tone on day one - Teach your children how to study--don't expect it to come naturally - Don't constantly stress about test scores - Not every child deserves a cookie- Lift up your teachers. No, really, lift them up! - If kids like you all the time, you're doing something wrong - Don't be a penny parent Be different. Be bold. Join in.