2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "The Dividend Discount Model" is also known as the "Gordon model" named after professor Myron J. Gordon who popularized the model. Professor Gordon fathered this concept in this 1962 economic treatise. Although no investment model works for all stocks all of the time, the dividend discount model has proven to be a reliable way of selecting stocks that on average will perform relatively well on a long-term basis. It should be among the tools that investors use to select at least some of the stocks in their portfolio.