Everyone has an idea that they think is the next big thing. The problem is, it's probably an app or software idea and most people probably don't know how to code and their record for managing programmers is little to none. Even if they do know how to code, they're not quite sure how to get their first one thousand customers. The Non-Technical Founder walks readers through the stages of validating whether their next big thing is good, bringing the idea to life, and getting those first customers. In the book, you'll find snippets from exclusive interviews. The founders and co-founders of multi-million dollar software companies such as Hot Jar, BuzzSumo and Unbounce share raw, uncut advice from their journeys. The CEO of Upwork explains the mindset you need to have when running a company built on hundreds of freelancers and the founder of 1366 Technologies talks about the mindset you need when making deals in the range of hundreds of millions of dollars. Outside of software, we hear from a social media expert from the Denver Broncos and even talk about dealmaking with the founder of Van Halen's publisher.Chris Allen, Red 5 Infared 5Sasha Andrieiev, JelvixJames Blackwell, BuzzSumoAdam Cunningham, 87 AMDr. David Darmanin, Hot JarJohn Doherty, CredoBen Donkor, MicrosoftAdam Draper, Boost VCOli Gardner, UnbounceDaniel Gross, YCombinatorPeter Hudson, ShelfieWyatt Jozwowski, DemioStephane Kasriel, UpworkDavid Markovich, Online GeniusesJeff Maynard, Biometric Signature IDIlan Nass, TakticalCarol Roth, TV HostDan Sharp, Screaming FrogSanjay Singhal, 500 StartupsBlake Smith, CladwellRichard Stumpf, Atlas Music GroupFrank van Mierlo, 1366 TechnologiesScott Ward, Denver Broncos