Thinking About Innovation is a comprehensive exploration of the dynamic forces of change that have shaped our history and continue to dictate the evolution of business landscapes. This essential volume for leaders and innovators offers a deep dive into the theory and practice of innovation, without prescribing a one-size-fits-all definition. Instead, it acknowledges the reader's understanding and builds upon it, providing a rich tapestry of insights and historical perspectives that span industries and epochs. Drawing inspiration from the motto of the Royal Society, "Nullius in Verba," which advocates for evidence over hearsay, the book champions the spirit of inquiry and skepticism that has fueled monumental shifts such as the Age of Enlightenment and the rise of artificial intelligence. The essays within weave this ethos throughout narratives detailing the transformative power of innovation, from the emergence of European coffee houses to the digitization of baseball recruiting. Authoritative yet accessible, Thinking About Innovation does not merely recount the past; it dissects the anatomy of change, offering a guidebook for those who stand at the forefront of the unknown. With a decade of popularity in a leading research management journal, these essays have influenced thought leaders and policy makers, now compiled for a broader audience. The book acknowledges the "Sect of Innovation," the contemporary obsession with the concept, and the pressure to continuously evolve or risk obsolescence. It challenges readers to critically assess this cult-like fervor, urging them to understand innovation as a nuanced and multi-faceted phenomenon. It recognizes the contributions of influential thinkers like Clayton Christensen and CK Prahalad, building upon their work to chart new territories in innovation practice. The author, a seasoned practitioner with 30 years of experience, shares principles distilled from a wealth of sources, emphasizing that innovation is often unpredictable and uncomfortable, yet essential. Key insights reveal that innovation is not ageist, is powered by passion, and while it's desired, it is rarely welcomed with open arms due to its disruptive nature. Innovation, as depicted in this book, is not a sterile laboratory phenomenon but a living, breathing, and often chaotic process that can be as threatening as it is thrilling. The book is not a passive read but a call to action, inviting leaders to embrace the messiness of innovation, to nurture it through its 'adolescent phase, ' and to sustain it against the odds. Thinking About Innovation is not just a historical account or a theoretical tome; it is a mentor in book form for anyone who aims to leave a mark on the world through change. It's for the executive seeking to steer their company into the future, the manager who must inspire their team to break new ground, and the student or academic piecing together the complex puzzle of innovation theory.