Using data to build better products is a short, easy to read and illustrated introduction to working with data in product development. It provides a detailed, hands-on and story-driven approach to working with data in product development.It describes the typical steps that companies go through as they build their capability, starting from understanding product use to experimenting with features to, finally, value modeling of features and tracking the delivery of this feature during iterative development.We hope you enjoy reading this short book and manage to apply these principles in your R&D organization and day to day work.