Winning the NBA Championship in 2008. Losing in the NBA Finals in 2010. Though they were completely different endings, emotionally, both were amazing learning opportunities that author, Kevin Eastman, experienced as a member of the Boston Celtics coaching staff. These events, and many others from Kevin's forty-plus years in the game, have motivated him to write Why the Best Are the Best. Kevin will take you behind the scenes and share an up-close look at how and why the best are the way they are. Why the Best Are the Best examines strategies to help you overcome mistakes and failures, as well as ways to turn them into your own personal success plan. More importantly, this book will help you see that these same mindsets, habits, and strategies are not just for elite athletes or the otherwise famous. We can all insert them into our lives and careers to help us become our best. The best are the best, in part, because of the words they choose to live by. The best individuals and teams define their words, respect the power of those words, and use those words as a foundation for all they do. This book provides the 25 Power Words that will help you learn from the best to create a framework and mindset to become your best.