Disregarding Swiss etiquette Martin Woodtli is not one to stick to conventions. Far beyond the “allowed”, respectable rules of graphic design he happily throws various tools and techniques, CAD, isometric images and a whole bunch of special colours into a big, fat pot. And then gives this extravagant primeval soup another quick stir.Oblivious of cost and context Woodtli has developed his own decadent pictorial language: with seductive, misleading ease and snickering at the do’s and dont’s others take for granted he jumps the boundaries between architecture, art and product/graphic design. Martin Woodtli’s perfectionist, generous approach is mirrored in his first book, including various types of paper and print, special colours and binding. Award: "The Most Beautiful Swiss Books 2001"