Compartir
Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 (en Inglés)
Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Roggeveen, Anne (Autor)
·
Springer
· Tapa Blanda
Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 (en Inglés) - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Roggeveen, Anne
S/ 502,54
S/ 1.005,07
Ahorras: S/ 502,54
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Lunes 05 de Agosto.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 (en Inglés)"
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.