Name: Advertising and Satirical Culture in the Romantic Period Paperback (Cambridge Studies in Romanticism) (en Inglés)
Price: 189.26 PEN
Availability: InStock
Author: Strachan, John
ISBN: 9780521293068

portada Advertising and Satirical Culture in the Romantic Period Paperback (Cambridge Studies in Romanticism) (en Inglés)

Formato

Libro Físico

Autor

John Strachan

Editorial

Cambridge University Press

Año

2011

Idioma

Inglés

N° páginas

370

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.1 cm

Peso

0.54 kg.

ISBN

521293065

ISBN13

9780521293068

Categorías

Irlanda
Reino unido
Historia y crítica literaria

Advertising and Satirical Culture in the Romantic Period Paperback (Cambridge Studies in Romanticism) (en Inglés)

John Strachan (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Advertising and Satirical Culture in the Romantic Period Paperback (Cambridge Studies in Romanticism) (en Inglés)"

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.