Name: Applied Business Research Methods and Statistics: A Contemporary Approach (en Inglés)
Price: 178.86 PEN
Availability: InStock
Author: Matanda, Ephraim
ISBN: 9789956003976

portada Applied Business Research Methods and Statistics: A Contemporary Approach (en Inglés)

Applied Business Research Methods and Statistics: A Contemporary Approach (en Inglés)

Formato

Libro Físico

Editorial

Langaa RPCID

Autor

Matanda, Ephraim

Idioma

Inglés

N° páginas

326

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.7 cm

ISBN13

9789956003976

Applied Business Research Methods and Statistics: A Contemporary Approach (en Inglés)

Matanda, Ephraim (Autor) · Langaa RPCID · Tapa Blanda

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Reseña del libro "Applied Business Research Methods and Statistics: A Contemporary Approach (en Inglés)"

Applied business research and statistics uses statistical methods to analyse data and solve real-world business problems. It covers collecting, organizing, analysing, and interpreting data for informed decision-making, process improvement, and gaining a competitive edge. This field is crucial for bridging the gap between data and business planning, leading to improved financial performance. Key applications include market research, quality control, financial analysis, and forecasting. This book will benefit businesses of all sizes, public sector entities handling large data volumes, academics involved in research, and corporate professionals needing expertise for business proposals and capital project financing. Examples highlight its versatility: retailers use market research to understand customer preferences, manufacturers improve product quality through quality control, banks assess lending risk with regression models, and marketing teams optimize campaigns.