Name: Behavioral Economics for Dummies (en Inglés)
Price: 69.99 PEN
Availability: InStock
Author: Altman, Morris
ISBN: 9781118085035

portada Behavioral Economics for Dummies (en Inglés)

Formato

Libro Físico

Autor

Morris Altman

Editorial

For Dummies

Año

2012

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

Dimensiones

23.3 x 18.8 x 2.1 cm

Peso

0.56 kg.

ISBN

1118085035

ISBN13

9781118085035

N° edición

Categorías

Economía

Behavioral Economics for Dummies (en Inglés)

Morris Altman (Autor) · For Dummies · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Behavioral Economics for Dummies (en Inglés)"

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.