Name: Beyond Strategy (en Inglés)
Price: 223.92 PEN
Availability: InStock
Author: Moesgaard Andersen, Michael
ISBN: 9780415537131

Formato

Libro Físico

Editorial

Routledge

Autor

Moesgaard Andersen, Michael

Año

2014

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

ISBN13

9780415537131

N° edición

Categorías

Técnicas de gestión empresarial

Beyond Strategy (en Inglés)

Moesgaard Andersen, Michael (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 223,92

S/ 447,85

Ahorras: S/ 223,92

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Beyond Strategy (en Inglés)"

Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy? Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies’ wings. Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice. Next generation companies and their underlying philosophies are here to stay – are you?