Name: Blue Ocean Strategy (en Inglés)
Price: 80.82 PEN
Availability: InStock
Author: Kim W. Chan
ISBN: 9781591396192

Formato

Libro Físico

Autor

Kim W. Chan

Editorial

McGraw-Hill

Categoría

Marketing

Año

2020

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Peso

ISBN

1591396190

ISBN13

9781591396192

N° edición

Blue Ocean Strategy (en Inglés)

Kim W. Chan (Autor) · McGraw-Hill · Tapa Dura

Libro UsadoBuen Estado Importado

Envío: 5 a 8 días háb.

S/ 80,82

Costos de importación incluídos en el precio ✅

Libro Usado(Buen Estado)

Última Unidad

S/ 80,82

Llega entre el 22 Jul y el 31 Jul a CERCADO DE LIMA, Lima. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Blue Ocean Strategy (en Inglés)"

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

Kim W. Chan

(Autor)

Ver Página del Autor

W. Chan Kim es profesor de la cátedra Bruce D. Henderson del Boston Consulting Group en Estrategia y Gestión Internacional en INSEAD.

Ver menos