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Business Models and Firm Internationalisation (Routledge Frontiers in the Development of International Business, Management and Marketing) (en Inglés)
Christian Nielsen, Svetla T. Marinova, Marin A. Marinov (Autor)
·
Routledge Chapman Hall
· Tapa Dura
Business Models and Firm Internationalisation (Routledge Frontiers in the Development of International Business, Management and Marketing) (en Inglés) - Christian Nielsen, Svetla T. Marinova, Marin A. Marinov
S/ 451,62
S/ 903,25
Ahorras: S/ 451,62
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Reseña del libro "Business Models and Firm Internationalisation (Routledge Frontiers in the Development of International Business, Management and Marketing) (en Inglés)"
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of 'business model' and 'internationalisation', yet the filed needs considerably more attention. The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation. The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management.
