Name: Consumer Behaviour and Analytics (en Inglés)
Price: 248.38 PEN
Availability: InStock
Author: Zanjat, Shraddha N. ; Barbudhe, Vishwajit K. ; Karmore, Bhavana S.
ISBN: 9786207471546

portada Consumer Behaviour and Analytics (en Inglés)

Consumer Behaviour and Analytics (en Inglés)

Formato

Libro Físico

Autor

Vishwajit K. Barbudhe

Shraddha N. Zanjat

Bhavana S. Karmore

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.20 kg.

ISBN13

9786207471546

Categorías

Gestión y técnicas de gestión

Consumer Behaviour and Analytics (en Inglés)

Vishwajit K. Barbudhe (Autor) · Shraddha N. Zanjat (Autor) · Bhavana S. Karmore (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer Behaviour and Analytics (en Inglés)"

Consumer behaviour and analytics represent a dynamic interplay between individuals' purchasing decisions and the strategic use of data-driven insights. In today's digital age, understanding consumers goes beyond traditional market research, with a growing emphasis on leveraging analytics to decipher intricate patterns and preferences. As consumers navigate a plethora of choices, businesses employ sophisticated analytical tools to interpret vast datasets, uncovering trends and behaviours that influence purchasing decisions. The integration of big data analytics, machine learning, and artificial intelligence has revolutionized marketers' ability to predict consumer actions and tailor personalized experiences. This paradigm shift emphasizes the importance of real-time analysis, allowing companies to respond swiftly to changing consumer needs. By delving into the intricacies of consumer behaviour through analytics, businesses can refine marketing strategies, enhance product offerings, and build lasting customer relationships. The synergy between consumer behaviour and analytics thus becomes a crucial cornerstone in the contemporary landscape.