Name: Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads (en Inglés)
Price: 81.95 PEN
Availability: InStock
Author: Federal Trade Commission
ISBN: 9781502494658

portada Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads (en Inglés)

Formato

Libro Físico

Autor

United States Federal Trade Commission

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 0.4 cm

Peso

0.20 kg.

ISBN13

9781502494658

Categorías

Producción de alimenos

Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads (en Inglés)

United States Federal Trade Commission (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Nuevo

S/ 81,95

S/ 163,90

Ahorras: S/ 81,95

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 23 de Julio y el Martes 06 de Agosto.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads (en Inglés)"

This book presents the findings of copy test research on consumer perceptions of heart-health claims in print advertisements for a fictitious cooking oil low in saturated fat, and a vegetable oil spread containing no trans fatty acids. FDA regulations currently ban potentially useful heart-health claims in labeling for many such products, and this restriction also appears to have discouraged similar claims in advertising. One deception-based motivation for the ban would be that the heart-health claims might mislead consumers to believe that the products are healthy in all respects, when in fact they are high in total fat and calories, and their regular use could cause weight gain and associated heart problems unless the products are substituted for less healthy alternatives. Our research tested this deception hypothesis and found no support for it. Adding an explicit heart-health claim to a nutrient content claim (such as "low in saturated fat" or "no trans fats") did not change consumer perceptions of the caloric content of the tested products or otherwise distort perceptions of the products' overall healthiness. These conclusions not withstanding, our results also suggest that respondents as a whole, including those who did not see a nutrient content claim or a heart-health claim, underestimate the caloric content of cooking oils. Further, respondents did not appear to understand the significant impact that relatively small daily increases in caloric intake can have on long-term weight gain. Our findings emphasize the need for increased consumer education concerning the caloric content of cooking oils, and the implications of even modest changes in caloric intake, from whatever source, on weight gain and heart health.