Name: Cultural Intermediaries: Audience Participation in Media Organisations (en Inglés)
Price: 502.54 PEN
Availability: InStock
Author: Hutchinson, Jonathon ; Lowe, Gregory Ferrell
ISBN: 9783319882116

portada Cultural Intermediaries: Audience Participation in Media Organisations (en Inglés)

Formato

Libro Físico

Autor

Jonathon Hutchinson

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

236

Encuadernación

Tapa Blanda

Dimensiones

20.9 x 15.1 x 1.4 cm

Peso

0.32 kg.

ISBN13

9783319882116

Categorías

Estudios sobre medios
Sociología
Antropología

Cultural Intermediaries: Audience Participation in Media Organisations (en Inglés)

Jonathon Hutchinson (Autor) · Palgrave MacMillan · Tapa Blanda

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S/ 502,54

S/ 1.005,07

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Cultural Intermediaries: Audience Participation in Media Organisations (en Inglés)"

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.