Name: Disruptive Selling: A new Strategic Approach to Sales, Marketing and Customer Service (en Inglés)
Price: 150.02 PEN
Availability: InStock
Author: Patrick Maes
ISBN: 9780749482343

portada Disruptive Selling: A new Strategic Approach to Sales, Marketing and Customer Service (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Patrick Maes

Año

2018

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

ISBN13

9780749482343

N° edición

Categorías

Marketing directo

Disruptive Selling: A new Strategic Approach to Sales, Marketing and Customer Service (en Inglés)

Patrick Maes (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Disruptive Selling: A new Strategic Approach to Sales, Marketing and Customer Service (en Inglés)"

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.