Name: Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology) (en Inglés)
Price: 418.18 PEN
Availability: InStock
Author: Sharon Ng
ISBN: 9780199388523

portada Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology) (en Inglés)

Formato

Libro Físico

Editorial

Oxford University Press

Autor

Sharon Ng

Año

2015

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

ISBN13

9780199388523

N° edición

Categorías

Investigación de mercado

Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology) (en Inglés)

Sharon Ng (Autor) · Oxford University Press · Tapa Blanda

Libro Nuevo

S/ 418,18

S/ 836,36

Ahorras: S/ 418,18

50% descuento

Cantidad
Estado: Nuevo

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology) (en Inglés)"

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.