Name: Healthcare Fandom: How to Boost Engagement by Creating Fans (en Inglés)
Price: 153.98 PEN
Availability: InStock
Author: Speck, Christina ; Fox, Mindy ; Marcotullio, Paul
ISBN: 9781662938641

portada Healthcare Fandom: How to Boost Engagement by Creating Fans (en Inglés)

Formato

Libro Físico

Autor

Christina Speck

Editorial

Gatekeeper Press

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.9 cm

Peso

0.47 kg.

ISBN13

9781662938641

Categorías

Seguros
Industria y estudios industriales
Relación médico paciente
Sistemas y servicios de la salud

Healthcare Fandom: How to Boost Engagement by Creating Fans (en Inglés)

Christina Speck (Autor) · Gatekeeper Press · Tapa Dura

Libro Físico

S/ 153,98

S/ 307,97

Ahorras: S/ 153,98

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 05 de Junio y el Miércoles 19 de Junio.

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Reseña del libro "Healthcare Fandom: How to Boost Engagement by Creating Fans (en Inglés)"

The healthcare industry has undergone significant changes since the introduction of consumer-directed health plans. As a result, an entire cottage industry in health tech was created to drive consumer involvement. Despite this, consumer engagement remains elusive.There is a clear need for "fan building" in healthcare. "Fans" are a critical engagement component of most industries; so how can healthcare remain the exception as it strives to be more consumer friendly? This book postulates that to have better (or more engaged) consumers in healthcare, we need to strive to build fans, followers, and friends.First, readers are initiated to the complexities in healthcare and necessary mindset changes to create fans and sustained engagement.Second, a model based on best practices from consumer disciplines provides a blueprint for building healthcare fans.Third, possible applications for Fandom in healthcare are illustrated with tools and templates to get leaders started on their journey for transformative engagement through Fandom.It incorporates wisdom based on interviews and discussions with healthcare leaders so Healthcare Fandom can become the oxygen needed for sustained healthcare engagement.