Name: Hired to Fight, Hired to Win: Hired to Fight, Hired to win (en Inglés)
Price: 737.24 PEN
Availability: InStock
Author: Dennis W. Johnson
ISBN: 9781138786356

portada Hired to Fight, Hired to Win: Hired to Fight, Hired to win (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Dennis W. Johnson

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Dura

ISBN13

9781138786356

N° edición

Hired to Fight, Hired to Win: Hired to Fight, Hired to win (en Inglés)

Dennis W. Johnson (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 737,24

S/ 1.474,47

Ahorras: S/ 737,24

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Hired to Fight, Hired to Win: Hired to Fight, Hired to win (en Inglés)"

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.