Name: Internet Retailing and Future Perspectives (en Inglés)
Price: 781.04 PEN
Availability: InStock
Author: Pantano, Eleonora ; Nguyen, Bang ; Dennis, Charles
ISBN: 9781138940512

portada Internet Retailing and Future Perspectives (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

364

Encuadernación

Tapa Dura

ISBN13

9781138940512

N° edición

0002

Categorías

Mercado online
Distribución mayorista e industria minorista

Internet Retailing and Future Perspectives (en Inglés)

Eleonora Pantano (Autor) · Charles Dennis (Autor) · Bang Nguyen (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 781,04

S/ 1.562,07

Ahorras: S/ 781,04

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Internet Retailing and Future Perspectives (en Inglés)"

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.