Name: Kellogg on Marketing (en Inglés)
Price: 109.47 PEN
Availability: InStock
Author: Chernev, Alexander ; Kotler, Philip
ISBN: 9781119906247

portada Kellogg on Marketing (en Inglés)

Formato

Libro Físico

Autor

Philip Kotler

Alexander Chernev

Editorial

Wiley

Año

2023

Idioma

Inglés

N° páginas

432

Encuadernación

Tapa Dura

ISBN13

9781119906247

N° edición

0003

Categorías

Marketing directo

Kellogg on Marketing (en Inglés)

Philip Kotler (Autor) · Alexander Chernev (Autor) · Wiley · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Kellogg on Marketing (en Inglés)"

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.