Name: Loose Leaf for m: Marketing (en Inglés)
Price: 727.71 PEN
Availability: InStock
Author: Dhruv Grewal; Michael Levy
ISBN: 9781265267025

portada Loose Leaf for m: Marketing (en Inglés)

Formato

Libro Físico

Editorial

Mcgraw Hill Book Co

Autor

Dhruv Grewal; Michael Levy

Idioma

Inglés

ISBN13

9781265267025

N° edición

0008

Loose Leaf for m: Marketing (en Inglés)

Dhruv Grewal; Michael Levy (Autor) · Mcgraw Hill Book Co · Libro Físico

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Reseña del libro "Loose Leaf for m: Marketing (en Inglés)"

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.