Name: Luxury and Digital (en Inglés)
Price: 257.01 PEN
Availability: InStock
Author: Malka, Raphael
ISBN: 9786203645705

Formato

Libro Físico

Autor

Raphael Malka

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9786203645705

Categorías

Tecnología: cuestiones generales

Luxury and Digital (en Inglés)

Raphael Malka (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo

S/ 257,01

S/ 514,02

Ahorras: S/ 257,01

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 29 de Julio y el Lunes 12 de Agosto.

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Reseña del libro "Luxury and Digital (en Inglés)"

This book is above all a story, a journey, an odyssey. It does not claim to be exhaustive or to provide a crystalline answer to the question posed. Of course, I still think I have highlighted many points and answered many questions. How do new digital technologies contribute to the promotion of luxury brands? The objective here is to study jointly the two entities present as well as the processes by which they manage to nourish each other. Cyberspace, touch pads, brand content, storytelling: the choice of media and tools is vast for the luxury brand. In the first part, we will collect and examine the theoretical statements, through a structured and coherent approach. In the second part, it will be a question of interviewing experts working in the luxury and digital world. Finally, lastly, I will present my personal view on the subject.