Name: Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability (en Inglés)
Price: 274.67 PEN
Availability: InStock
Author: Topps, James ; Taylor, Glenn
ISBN: 9780749480622

portada Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability (en Inglés)

Formato

Libro Físico

Autor

Glenn Taylor

James Topps

Editorial

Kogan Page

Año

2018

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.0 cm

Peso

0.41 kg.

ISBN13

9780749480622

N° edición

Categorías

Gestión de compras y abastecimiento de la empresa
Distribución mayorista e industria minorista

Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability (en Inglés)

Glenn Taylor (Autor) · James Topps (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability (en Inglés)"

Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors. Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.