Name: Marketing 5. 0: The Role of Human-Mimicking Technology(Emerald Group Pub) (en Inglés)
Price: 384.29 PEN
Availability: InStock
Author: Kumar Ajay,Ciddikie M. D.,Kashyap Anil Kumar
ISBN: 9781837978168

portada Marketing 5. 0: The Role of Human-Mimicking Technology(Emerald Group Pub) (en Inglés)

Marketing 5. 0: The Role of Human-Mimicking Technology(Emerald Group Pub) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Group Pub

Autor

Kumar Ajay,Ciddikie M. D.,Kashyap Anil Kumar

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781837978168

Marketing 5. 0: The Role of Human-Mimicking Technology(Emerald Group Pub) (en Inglés)

Kumar Ajay,Ciddikie M. D.,Kashyap Anil Kumar (Autor) · Emerald Group Pub · Tapa Dura

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Reseña del libro "Marketing 5. 0: The Role of Human-Mimicking Technology(Emerald Group Pub) (en Inglés)"

Marketing 5.0: The Role of Human-Mimicking Technology focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence. Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.