Name: Media Management (en Inglés)
Price: 185.15 PEN
Availability: InStock
Author: Fernandes, Albert
ISBN: 9788196284732

Formato

Libro Físico

Autor

Albert Fernandes

Editorial

Discovery Publishing House (India)

Idioma

Inglés

N° páginas

246

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.0 x 1.6 cm

Peso

0.59 kg.

ISBN13

9788196284732

Categorías

Ficción: general y literaria

Media Management (en Inglés)

Albert Fernandes (Autor) · Discovery Publishing House (India) · Tapa Dura

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Reseña del libro "Media Management (en Inglés)"

This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading for students and practitioners involved in media management globally.