Name: Neuromarketing For Dummies (en Inglés)
Price: 75.71 PEN
Availability: InStock
Author: Genco, Stephen J. ; Pohlmann, Andrew P. ; Steidl, Peter
ISBN: 9781118518588

portada Neuromarketing For Dummies (en Inglés)

Formato

Libro Físico

Autor

Editorial

Tema

Strategic Marketing

Colección

Canada P & R

Idioma

Inglés

N° páginas

408

Encuadernación

Tapa Blanda

Dimensiones

24.3 x 17.8 x 2.3 cm

Peso

0.60 kg.

ISBN

1118518586

ISBN13

9781118518588

Categorías

Investigación de mercado

Neuromarketing For Dummies (en Inglés)

Peter Steidl (Autor) · Stephen J. Genco (Autor) · Andrew P. Pohlmann (Autor) · For Dummies · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Neuromarketing For Dummies (en Inglés)"

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.