Name: Practice of Advertising (en Inglés)
Price: 581.27 PEN
Availability: InStock
Author: Adrian Mackay
ISBN: 9781138153769

portada Practice of Advertising (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Adrian Mackay

Idioma

Inglés

N° páginas

392

Encuadernación

Tapa Dura

ISBN13

9781138153769

N° edición

Practice of Advertising (en Inglés)

Adrian Mackay (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 581,27

S/ 1.162,55

Ahorras: S/ 581,27

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Reseña del libro "Practice of Advertising (en Inglés)"

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.