Name: Retailing in Emerging Markets: A Policy and Strategy Perspective (en Inglés)
Price: 183.50 PEN
Availability: InStock
Author: Mukherjee, Malobi ; Cuthbertson, Richard ; Howard, Elizabeth
ISBN: 9781138383180

portada Retailing in Emerging Markets: A Policy and Strategy Perspective (en Inglés)

Formato

Libro Físico

Ilustrado por

Editorial

Autor

Mukherjee, Malobi ; Cuthbertson, Richard ; Howard, Elizabeth

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

Dimensiones

23.6 x 15.7 x 1.8 cm

Peso

0.43 kg.

ISBN13

9781138383180

Categorías

Negocios internacionales
Marketing
Distribución mayorista e industria minorista

Retailing in Emerging Markets: A Policy and Strategy Perspective (en Inglés)

Elizabeth Howard (Ilustrado por) · Malobi Mukherjee (Ilustrado por) · Richard Cuthbertson (Ilustrado por) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Retailing in Emerging Markets: A Policy and Strategy Perspective (en Inglés)"

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.