Name: roar!,get heard in the sales and marketing jungle: a business fable (en Inglés)
Price: 96.84 PEN
Availability: InStock
Author: Daum, Kevin ; Turner, Daniel A.
ISBN: 9780470598795

portada roar!,get heard in the sales and marketing jungle: a business fable (en Inglés)

Formato

Libro Físico

Autor

Kevin Daum

Daniel A. Turner

Editorial

Wiley

Idioma

Inglés

N° páginas

211

Encuadernación

Tapa Dura

Dimensiones

18.2 x 16.1 x 2.3 cm

Peso

0.25 kg.

ISBN

9780470598795

ISBN13

9780470598795

Categorías

Marketing

roar!,get heard in the sales and marketing jungle: a business fable (en Inglés)

Kevin Daum (Autor) · Daniel A. Turner (Autor) · Wiley · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "roar!,get heard in the sales and marketing jungle: a business fable (en Inglés)"

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!