Name: Service Innovation (en Inglés)
Price: 95.52 PEN
Availability: InStock
Author: Anders Gustafsson; Per Kristensson; Gary R. Schirr; Lars Witell
ISBN: 9781631574955

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Anders Gustafsson; Per Kristensson; Gary R. Schirr; Lars Witell

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Blanda

ISBN13

9781631574955

Service Innovation (en Inglés)

Anders Gustafsson; Per Kristensson; Gary R. Schirr; Lars Witell (Autor) · Business Expert Press · Tapa Blanda

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Service Innovation (en Inglés)"

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.