Name: Sports and City Marketing in European Cities (Euricur Series (European Institute for Comparative Urban Research)) (en Inglés)
Price: 603.85 PEN
Availability: InStock
Author: Berg Leo Van Den Braun Erik
ISBN: 9780754619314

portada Sports and City Marketing in European Cities (Euricur Series (European Institute for Comparative Urban Research)) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Berg Leo Van Den Braun Erik

Idioma

Inglés

N° páginas

134

Encuadernación

Tapa Dura

ISBN13

9780754619314

N° edición

Sports and City Marketing in European Cities (Euricur Series (European Institute for Comparative Urban Research)) (en Inglés)

Berg Leo Van Den Braun Erik (Autor) · Routledge · Tapa Dura

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Reseña del libro "Sports and City Marketing in European Cities (Euricur Series (European Institute for Comparative Urban Research)) (en Inglés)"

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.