Name: Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (Vernon Communication) (en Inglés)
Price: 301.56 PEN
Availability: InStock
Author: Evandro Oliveira
ISBN: 9781622731978

portada Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (Vernon Communication) (en Inglés)

Formato

Libro Físico

Editorial

Vernon Press

Autor

Evandro Oliveira

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Blanda

ISBN13

9781622731978

Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (Vernon Communication) (en Inglés)

Evandro Oliveira (Autor) · Vernon Press · Tapa Blanda

Libro Nuevo

S/ 301,56

S/ 603,12

Ahorras: S/ 301,56

50% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 11 de Julio y el Lunes 22 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (Vernon Communication) (en Inglés)"

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations, ' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we make a step on the proposal of new approaches that are centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provide frameworks and also tools for further understanding of the phenomena.