Name: Strategy in Crisis: Why Business Needs a Completely new Approach (en Inglés)
Price: 461.27 PEN
Availability: InStock
Author: Michaelg De Kare-Silver
ISBN: 9780814718995

portada Strategy in Crisis: Why Business Needs a Completely new Approach (en Inglés)

Formato

Libro Físico

Editorial

New York Univ Pr

Autor

Michaelg De Kare-Silver

Año

1997

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

ISBN

081471899x

ISBN13

9780814718995

Categorías

Técnicas de gestión empresarial

Strategy in Crisis: Why Business Needs a Completely new Approach (en Inglés)

Michaelg De Kare-Silver (Autor) · New York Univ Pr · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategy in Crisis: Why Business Needs a Completely new Approach (en Inglés)"

Companies have forgotten the art of strategic thinking. Existing strategic models, established decades ago, are obsolete in the current economy. Without the appropriate strategy tools, management has turned inward on issues such as reengineering and has relied upon shorter term market perspectives. As a result companies around the globe have failed or lost substantial parts of their market shares. In Strategy in Crisis, Michael de Kare-Silver offers a unique model for corporate strategic planning. His "Market Commitment" model focuses on competitive advantage in performance, service, emotional connection with customers, and price. It instructs companies on how to develop a long term vision along with the necessary commitment to see it through, and demonstrates the link between a company's ability to connect with its customers and its ability to anticipate new opportunities. A must-read for business people at all levels, Strategy in Crisis provides companies with a roadmap to the specific and sometimes new sources of competitive advantage that will drive future growth and success.