Name: Sustainability Marketing: New Directions and Practices (en Inglés)
Price: 359.18 PEN
Availability: InStock
Author: Rishi Raj Sharma; Tanveer Kaur; Amanjot Singh Syan
ISBN: 9781800712454

portada Sustainability Marketing: New Directions and Practices (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Rishi Raj Sharma; Tanveer Kaur; Amanjot Singh Syan

Año

2021

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

ISBN13

9781800712454

Categorías

Marketing

Sustainability Marketing: New Directions and Practices (en Inglés)

Rishi Raj Sharma; Tanveer Kaur; Amanjot Singh Syan (Autor) · Emerald Publishing Limited · Tapa Dura

Libro Nuevo

S/ 359,18

S/ 718,36

Ahorras: S/ 359,18

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Sustainability Marketing: New Directions and Practices (en Inglés)"

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.