Name: The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World (en Inglés)
Price: 93.27 PEN
Availability: InStock
Author: Unger, Todd
ISBN: 9781788605038

portada The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World (en Inglés)

Formato

Libro Físico

Autor

Todd Unger

Editorial

Practical Inspiration Publishing

Idioma

Inglés

N° páginas

184

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.0 cm

Peso

0.22 kg.

ISBN13

9781788605038

Categorías

Mercado online
Atención al cliente
Aplicaciones gráficas y multimedia

The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World (en Inglés)

Todd Unger (Autor) · Practical Inspiration Publishing · Tapa Blanda

Libro Físico

S/ 93,27

S/ 186,54

Ahorras: S/ 93,27

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World (en Inglés)"

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.The enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win.But taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO).The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital.Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.