Name: The Attention Merchants: The Epic Scramble to get Inside our Heads (en Inglés)
Price: 61.10 PEN
Availability: InStock
Author: Tim Wu
ISBN: 9780804170048

portada The Attention Merchants: The Epic Scramble to get Inside our Heads (en Inglés)

Formato

Libro Físico

Editorial

Vintage

Autor

Tim Wu

Año

2017

Idioma

Inglés

N° páginas

432

Encuadernación

Tapa Blanda

ISBN13

9780804170048

Categorías

The Attention Merchants: The Epic Scramble to get Inside our Heads (en Inglés)

Tim Wu (Autor) · Vintage · Tapa Blanda

Libro Nuevo

Libro Usado

S/ 61,10

S/ 122,19

Ahorras: S/ 61,10

50% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 14 de Mayo y el Jueves 23 de Mayo.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

S/ 40,98

S/ 81,97

Ahorras: S/ 40,98

50% descuento

Envío normal

Origen: Chile (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 29 de Abril y el Viernes 10 de Mayo.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "The Attention Merchants: The Epic Scramble to get Inside our Heads (en Inglés)"

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.