Name: The Culturally Customized Web Site (en Inglés)
Price: 593.71 PEN
Availability: InStock
Author: Singh, Nitish ; Pereira, Arun
ISBN: 9781138136151

portada The Culturally Customized Web Site (en Inglés)

Formato

Libro Físico

Autor

Nitish Singh

Arun Pereira

Editorial

Routledge

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Dura

Peso

0.33 kg.

ISBN13

9781138136151

Categorías

Marketing
Distribución mayorista e industria minorista
Programación web

The Culturally Customized Web Site (en Inglés)

Nitish Singh (Autor) · Arun Pereira (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 593,71

S/ 1.187,41

Ahorras: S/ 593,71

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Culturally Customized Web Site (en Inglés)"

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization--or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com