Name: The Curse of the Mogul: What's Wrong With the World's Leading Media Companies (en Inglés)
Price: 87.25 PEN
Availability: InStock
Author: Jonathan A. Knee
ISBN: 9781591843900

portada The Curse of the Mogul: What's Wrong With the World's Leading Media Companies (en Inglés)

Formato

Libro Físico

Editorial

Penguin

Autor

Jonathan A. Knee

Año

2011

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

Peso

0.60

ISBN13

9781591843900

Categorías

Inversiones
Finanzas personales

The Curse of the Mogul: What's Wrong With the World's Leading Media Companies (en Inglés)

Jonathan A. Knee (Autor) · Penguin · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Curse of the Mogul: What's Wrong With the World's Leading Media Companies (en Inglés)"

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.