Name: The Discourse of Online Consumer Reviews (en Inglés)
Price: 860.61 PEN
Availability: InStock
Author: Vásquez, Camilla
ISBN: 9781441196286

portada The Discourse of Online Consumer Reviews (en Inglés)

Formato

Libro Físico

Autor

Camilla Vásquez

Editorial

Bloomsbury Academic

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.2 x 2.3 cm

Peso

0.48 kg.

ISBN13

9781441196286

Categorías

Semántica y análisis del discurso
Investigación de mercado

The Discourse of Online Consumer Reviews (en Inglés)

Camilla Vásquez (Autor) · Bloomsbury Academic · Tapa Dura

Libro Nuevo

S/ 860,61

S/ 1.721,22

Ahorras: S/ 860,61

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Discourse of Online Consumer Reviews (en Inglés)"

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.