Reseña del libro "The Game Changer (en Inglés)"
A cocky, connected sales expert whose entire life has been on the fast track to success...An aging bachelor who's lived his entire life for business and is just starting to wonder what it was all for...A frustrated mother who has clawed her way to Vice President despite long odds and heavy cynicism...And a once-innovative founder who's starting to buckle under the pressure of keeping the lights on and his team nurtured... When things seemed to be at their darkest, an outside investment seemed to have The Company poised for a breakthrough... but now things are breaking in all the wrong ways.Around the office, they're aptly called The Firm - and their overwhelming focus on quarterly profits and endless budget exercises is destroying the long-term innovation that made working for The Company a joy.Jealousy, frustration, and a truly disastrous session with the Firm's previous facilitator has led each them to the razor's edge, willing to go to any lengths to preserve their Company, and their sanity. They've each found insights that they believe in - but when these ideas have to enter the real world, the battle for the Company's soul demands things of them they never thought possible. Will they reforge their friendship and remember what really matters? Or will they find that they're better off changing the game on their own?Do you want to stand out from your peers in a cutthroat business environment and build a culture of joy for your staff, customers, and investors?Do you want to stay ahead of the game and keep your sanity when dealing with difficult co-workers? You need to read the Game Changer - as soon as possible! In this book you'll learn to use a number of proven, simple, actionable "micro-techniques" from some of the most trusted business leaders on the planet to built trust with your peers, build fanatical customers, and keep your entrepreneurial spirit in any environment. It's PACKED with advice you can start using right away.What are some of the pragmatic and actionable tactics you'll learn?Bob Burg and John David Mann present "The Law of Value" and how racing to the bottom makes sales - and everything else in life - that much harder.Karen Hough shares how can sales professionals be customer focused without giving up their edge?Joan O'Sullivan Wright shares how women can achieve the power, pride, and joy needed to be a persuasive leader in the workplace.Think Like Zuck: Ekaterina Walker shares the five core principles that Zappos, Tom's Shoes, and Southwest are using to succeed.How can managers cope with sudden changes in company priorities that theaten to leave them in the cold? "The Freaks Shall Inherit The Earth" author Chris Brogan explains it with crystal clarity.There's no one like a former Undersecretary of State to explain surviving - and defying - expectations in a male dominated workplace, and Charlotte Beers delivers in a big way.Dare, Dream, Do: How Whitney Johnson inspires one of the Firm's top guns to change her thinking, adjust her environment, and become a change agent in the Company they've invested in.Also, the following insights:Joy, Inc - How intrapreneurs of all stripes can fight "shiny object syndrome" and create a culture of joy in their workplace without having absolute authority.How big clients can leave you distracted, drain your energy, and sink your business: Rebel Brown shares a couple of massive highlights from "Defy Gravity".Everyone talks about customer service... but what happens when we expand our definition of what a "customer" is? Peter Shankman teaches us exactly how "Zombie Loyalists" are created.How can the principles of improv comedy help you plant seeds of joy and innovation - even in a workplace where you have to fight to be heard? Karen Hough spills all.Featuring cameo appearances from singer-songwriter Jace Everett and the comic stylings of "The Marketoonist" Tom Fishburne, the Game Changer is a book for almost anyone looking to improve their business lives.
