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The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property: 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property (en Inglés)
Deepika Jeyakodi; Mirjam Ros (Autor)
·
Bis Publishers B.V.
· Tapa Blanda
The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property: 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property (en Inglés) - Deepika Jeyakodi; Mirjam Ros
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Ahorras: S/ 129,17
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Reseña del libro "The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property: 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property (en Inglés)"
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive but struggle with questions on how to capitalize on bright ideas, how to capture value in a join innovation effort and how to manage innovation. Intelligent Innovation aims to simplify this process, particularly from an Intellectual Property (IP) perspective. It takes you through three key steps to help you build an Innovation and IP Strategy, that will bring much-needed value to the innovation process and help an organization succeed in its endeavours. This book describes a three-step model: THINK-STRATEGIZE-ACT. Think is comprised of six building blocks to help you judge what your organization is, has, or needs for its ambitions.In Strategize, an Innovation and IP Matrix presents possible strategies that can be adopted by an organization for an innovation project or a particular product or service. It helps in finding an approach towards partners, capturing the value of innovation and protecting the IP. Finally, in Act, three key factors for implementing the strategy are discussed; working your ecosystem, clever contracting and the right attitude.
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