Libro The Innovator's Dilemma: When new Technologies Cause Great Firms to Fail () De Clayton M. Christensen

portada The Innovator's Dilemma: When new Technologies Cause Great Firms to Fail ()

Formato

Libro Físico

Editorial

Highbridge Audio

Autor

Clayton M. Christensen

Año

2001

Idioma

Inglés

ISBN

1565114159

ISBN13

9781565114159

The Innovator's Dilemma: When new Technologies Cause Great Firms to Fail ()

Clayton M. Christensen (Autor) · Highbridge Audio · Libro Físico

Sin Stock

Reseña del libro "The Innovator's Dilemma: When new Technologies Cause Great Firms to Fail ()"

Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.