Name: The Martech Handbook: Build a Technology Stack to Attract and Retain Customers (en Inglés)
Price: 108.85 PEN
Availability: InStock
Author: Alfonso, Darrell
ISBN: 9781398606449

portada The Martech Handbook: Build a Technology Stack to Attract and Retain Customers (en Inglés)

Formato

Libro Físico

Autor

Darrell Alfonso

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.0 cm

Peso

0.34 kg.

ISBN13

9781398606449

N° edición

Categorías

Estrategia empresarial
Mercado online

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers (en Inglés)

Darrell Alfonso (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Martech Handbook: Build a Technology Stack to Attract and Retain Customers (en Inglés)"

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.